[3GScottishUser]

It had to happen eventually...

You wear the underwear, eat the food, sit on the furniture, now you can call your freinds with an M & S mobile.

Marks & Spencer have launched a pre-pay mobile service with handsets from£29.50. Calls are 15p a minute to all networks at all times and SMS costs 10p. The service uses the T-Mobile UK Network.

Full Details here: http://www.marksandspencer.com/IWCatSectionView.process?IWAction=Load&Merchant_Id=1&Section_Id=8481&Page_Count=1&RestartFlow=t

[Ben]

It's a crying shame they didn't go the Vodafone route instead and carry the Simply among other cheap handsets.

M&S customers will pay more than Tesco customers, that's a given. This could have been an opportunity for M&S to launch something really complimentary to their business, especially with their current public image redeemed after the food adverts.

Lets face it, it's not going to be big.

[solo12002]

Have to say I dont see the point of M&S going down this route, plus we now appear to have T _ Mobile providing a crap Mobile phone service for their own Pay as you go users with rates of 30ppm ansd most VNW beting them on price.

T-Mobile must have the largest group of VNWs on their network, ie Virgin, Easy Mobile and I know theres others is this the best they can realy do as a network?

I think they should look at providing better services for their own users first.

[@NickyColman]

I can see this M&S mobile service being quite successful with the older ladies of the market. I imagine them going to get a new pair of tights and getting a mobile while they are at it because its a brand many women live by. They do good food, so its natural for people to expect and have loyalty to a good mobile service.

[fozzie]

Oh for gods sake M&S mobile ..... whatever next - Dominos Pizza , Durex , Preparation H ???

[whatleydude]

Somebody watched Goldmember last night..

[3GScottishUser]

It is rumoured that The Walt Disney compnay might launch an MVNO in 2006 and here's me thinking we have had a 'Mikey Mouse' 3G phone network for some years in the UK.

[Ben]

I do believe that's the same joke Mobile used! Or something along those lines :p

[Hands0n]

Who is "Mikey Mouse"? Don't believe all that you read. The old jokes are not always the best D: