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View Full Version : Phone buy puts Adobe head-to-head with Microsoft



Hands0n
24th October 2005, 11:13 AM
Keep reading ...... :) this is interesting stuff, honestly.

The full article is here --> http://www.theregister.co.uk/2005/10/20/macromedia_mobile_innnovation/



Macromedia is to acquire Mobile Innovation, a privately-held design and integration house in the UK with around 50 staff, for an undisclosed sum.

What makes this deal noteworthy is that Mobile Innovation designs phones as well as user interfaces.
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........ well known amongst industry insiders that Mobile Innovation was responsible for the Nokia 9300 Communicator design and other high-end Symbian smartphones, Nokia's Series 90 user interface, .......
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Here we are in 2005 and that mythical beastie called "Mobile Data" has yet to become an accepted part of our daily lives. Beyond the billion dollar niches of text messaging and ringtones, most of us generally don't use data on the go. And even though the WAP fiasco is a distant memory, phones are now incredibly capable computers, and 3G networks and Wi-Fi hotspots are commonplace, data usage is minimal.
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"Now when you think about set top boxes, then the publisher can use the same services for creating content on a PC, a mobile phone, or TV.
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And it suggests that one of these epic battles that litter the computer industry is about to commence, with Adobe deadly serious about putting its platform software on every device that can possibly run it.
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Stuff like this will hot up the Data argument for the mobops like never before! They really do need to release the [tariff] shackles that we've been under since WAP and GPRS release.