[3GScottishUser]

Spotted this on the Telefonica website whilst browsing. Premature perhaps but one can see where they are going.

[Ben]

That quite literally looks like chalk and cheese... Telefonica need to be careful with the O2 brand, or they could end up devaluing their purchase!

[@NickyColman]

O2's brand is possibly its most powerfull weapon. If Telefonica begin clamping their own logo next to O2's it could have adverse effects for O2's image.