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View Full Version : Sugababes go mobile!!



Hands0n
9th May 2006, 10:31 PM
I offer this as is and make no further comment [yet!]




Oh. My. God. Epoch-defining news out of the Sugababes camp. The girls have signed a deal with O2 to allow the great unhosed the chance to download reality TV-style episodes from their super-exciting lives to mobile phones.

Big Brother factory Endemol will be producing the fascinating interactive glimpses into the showbiz magic of Heidi, Keisha, and the new one that isn't Mutya.

Endemol bigwig Peter Bazelgette is just as excited as we are by the prospect. He said: "If I wasn’t already a fan of the Sugababes I’d now be becoming one."

"This will have the highest production quality, like any TV show." The series of daily Sugasodes will be shot on a Nokia N90.

Apparently, suggestions posted by the fans will be watched by the 'babes, and the girls will act on them. Oh dear.®



Article source The Register (http://www.theregister.co.uk/2006/05/09/sugababe_tv/)

Ben
9th May 2006, 11:41 PM
An N90? I didn't think their last album was too bad, surely they could afford an actual camcorder?

Curious development. I guess if you can't get users to embrace a new technology en masse then you have to work on the various audiences one by one.