3GScottishUser
3rd September 2006, 10:11 AM
From The Sunday Times (03/09/2006):
IT was only a matter of time before someone realised our obsession with reality TV could be more than a boost for broadcasters and a cheap way of getting famous for everyone else.
Come on down Vodafone, which Im told is set to be the first corporate independently to fund an entire TV series. The telecom giant is staking its biggest enterprise spend of the year on making The Big Idea, a new business reality TV show, due to be screened on Sky 1 soon.
On Friday, the celebs fronting the show were signed: Lord Bilimoria, chief executive and founder of Cobra Beer, and Craig Johnston, the former Liverpool football player who made and lost a fortune inventing the Predator Boot, will join Ruth the Badge Badger, the failed finalist of BBC2s The Apprentice show.
Auditions are being held in Manchester and London, where entrepreneurial wannabees can pitch their ideas to a panel of three judges sort of Pop Idol meets Dragons Den.
Showbiz isnt cheap, though, as Vodafone is discovering. The bill starts with the £100,000 prize money and setting up the shows and thats before the cameras have even started rolling.
http://business.timesonline.co.uk/article/0,,8209-2339794,00.html
IT was only a matter of time before someone realised our obsession with reality TV could be more than a boost for broadcasters and a cheap way of getting famous for everyone else.
Come on down Vodafone, which Im told is set to be the first corporate independently to fund an entire TV series. The telecom giant is staking its biggest enterprise spend of the year on making The Big Idea, a new business reality TV show, due to be screened on Sky 1 soon.
On Friday, the celebs fronting the show were signed: Lord Bilimoria, chief executive and founder of Cobra Beer, and Craig Johnston, the former Liverpool football player who made and lost a fortune inventing the Predator Boot, will join Ruth the Badge Badger, the failed finalist of BBC2s The Apprentice show.
Auditions are being held in Manchester and London, where entrepreneurial wannabees can pitch their ideas to a panel of three judges sort of Pop Idol meets Dragons Den.
Showbiz isnt cheap, though, as Vodafone is discovering. The bill starts with the £100,000 prize money and setting up the shows and thats before the cameras have even started rolling.
http://business.timesonline.co.uk/article/0,,8209-2339794,00.html