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3g-g
8th June 2007, 01:13 AM
Vodafone have put a wee-gadgety-squeezy thing between your handset and the internet proper, apparently so you can view any web page optimised for your mobile. However, I've also read that not every website works and the Vodafone squeezy thing doesn't like them all!

I'd be interested to find how anyone is finding this, are they seeing any benefit now they can see web pages they possibly couldn't before?

I also like at the end of the article below it mentions users can download as much data as they like - up to 120MB. Is that not a complete contradiction?!


Vodafone has unveiled its new, much-heralded mobile web service in the UK alongside a flat-rate charging structure.

Vodafone has unveiled its new, much-heralded mobile web service in the UK alongside a flat-rate charging structure
Vodafone has struck deals with YouTube and Yahoo!

The move is a bid to encourage much greater use of the web on mobiles.

At present the vast majority of the company's data revenues, which contribute a quarter of total turnover, are derived from simple texting. But it is desperate to squeeze out new growth in mature markets such as Europe.

At the heart of the Vodafone Live! offering is a piece of software that sits on the network. It reconfigures web pages from any site in the world, making them easier to view and navigate on whichever mobile is being used.

Vodafone said 10m of its UK consumers already own a 3G or GPRS-enabled handset, enabling them to access the new service immediately. Many rivals have based their web offerings around specific, hi-tech handsets.

All operators have been fearful that big web brands could bypass their mobile portals altogether as consumers use search engines to seek their favourite content. However, Al Russell, head of mobile internet and content services for Vodafone UK, said the goal was to become ''the indispensible gateway between consumers and the mobile internet''.

Vodafone has struck revenue-sharing deals with an array of leading web companies such as eBay, YouTube, MySpace, and Yahoo! Mail.

All of these sites will be viewable via the Google-powered search tool on Vodafone's portal, but if the sites are accessed directly on the Vodafone Live! portal instead, users are offered much richer features.

The company hopes to build an audience for these services and sell advertising space. Vodafone said that half of the additional data revenues the company added last year were from non-text services such as browsing.

However, it remains to be seen what appetite users will have, for instance, for Vodafone's version of YouTube, which currently offers only a fraction of the videos available on the fixed line version of the video sharing site.

Vodafone will charge contract customers £7.50 a month for as much data as they can use - up to 120 megabytes. In a significant move, it will no longer charge customers extra for surfing the web outside the Vodafone Live! portal.

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/06/07/cnvodafone107.xml

Ben
8th June 2007, 01:39 AM
Vodafone have basically added another layer of complication between the handset browser and the web. Personally I think this man-in-the-middle approach is completely the wrong way to go, but I guess they're trying to make the mobile web on handsets more user friendly and I can't hate them for that.

"as much data as they can use - up to 120 megabytes" is a great bit of language, it must be said. And, FWIW, who the dangnabbit knows whether they've browsed 12 megabytes or 120 megabytes worth of data? The cap is idiotic, a red flag, a nono. I fully appreciate that Vodafone is looking to make a healthy profit on the mobile data market - but they'll have a job doing that while no mobile data market exists, and they're not trying very hard to stimulate takeup!

miffed
8th June 2007, 07:23 AM
"as much data as they can use - up to 120 megabytes" is a great bit of language, it must be said. And, FWIW, who the dangnabbit knows whether they've browsed 12 megabytes or 120 megabytes worth of data? The cap is idiotic, a red flag, a nono. I fully appreciate that Vodafone is looking to make a healthy profit on the mobile data market - but they'll have a job doing that while no mobile data market exists, and they're not trying very hard to stimulate takeup!

...They'll probably conclude that customers "Don't want" data in a few months because no one is snapping up their , um , "Generous" offer :rolleyes:

whatleydude
11th June 2007, 09:29 AM
It's screwed over quite a few 'made for mobile' websites too..

*ahem*

Grr...

Hands0n
12th June 2007, 12:04 AM
They just don't get it - the money is to be made in doing as little as posssible, getting in the way as little as possible, and opening up the market for some real data usage. All of this control-freakery is driving the punter away and into the arms of T-Mobile.

whatleydude
12th June 2007, 11:22 AM
Vodafone moan of the day?

STILL NO MMS BUNDLES.

miffed
12th June 2007, 11:27 AM
hey I've got a great new idea ,

Now Vodafone have this "Great" own content - who needs the rest of the internet ?

We could call it a "walled garden" - I am sure it will be a hit !


Absolutely groundbreaking !

Ben
12th June 2007, 05:47 PM
STILL NO MMS BUNDLES.
Yeah, mega boo boo.

Hands0n
12th June 2007, 06:54 PM
We could call it a "walled garden" - I am sure it will be a hit !
Absolutely groundbreaking !

Oh you're a right wag you are :)

miffed
12th June 2007, 09:14 PM
Well , I realise its not a "walled garden" per se

But it is effectively ,because it is still different from "raw" internet

I know what I mean :D

Nero
13th June 2007, 12:22 PM
But it is effectively ,because it is still different from "raw" internet

Once you launch a web site, at the bottom of the screen is an option to select "PC Standard", is this not "raw"?

I believe you can set this as a default setting as well, just cannot quite remember how.

Ben
13th June 2007, 01:58 PM
Mhm, I don't get anything at the bottom of my screen, but... my web pages also seem to be rendering normally without interference.

Nero
13th June 2007, 02:42 PM
Mhm, I don't get anything at the bottom of my screen, but... my web pages also seem to be rendering normally without interference.

In which case I would guess that your default is aleready set to "PC Standard".

For those that wish to set it as so:

From the Vodafone live! homepage, click "My Account" -> "Web Preferences" -> "PC Standard" -> "Save Changes".

whatleydude
14th June 2007, 12:53 PM
If you connect via Vodafone Internet GPRS then the new changes do not effect you..
Only when you connect via Vodafone LIVE do you experience the new browser..

Got a feeling that's what Ben's doing... non?

And MMS! AARGH!

I honestly thought they'd launch one with their internet stuff...
Idiots.