3GScottishUser
25th September 2007, 02:09 PM
T-Mobile signed up its two millionth Flext customer last week, with the network promising more initiatives to get closer to rival networks' customer numbers.
The latest plan is T-Mobile's imitation of O2's Simplicity, with an almost identical proposition called 'Just Sim'. Launching this Wednesday, the plan offers 800 minutes and 1,000 texts for £30 per month, exactly the same as O2's deal.
T-Mobile described its broad strategy as 'a series of stepping stones', with traditional prepay, U-Fix, 'Just Sim', and Flext 35 the various stages in a customer's life, according to a spokesman.
Flext has reshaped T-Mobile's customer base, which had been way below rivals in terms of numbers and dominated by prepay and low-end contracts. The operator launched Flext in March 2006, racking up 630,000 customers in the four months following the deal's launch.
A spokesman said: 'It's been incredibly successful and none of our competitors have been able to replicate it.'
The network was forced to pull back sharply from the market in the second half of 2006, having spent lavishly on commissions acquiring those customers in the first half. It revealed that its earnings sunk 44% in that period as a result of the commissions and handset subsidies. T-Mobile said it had been far more consistent this year.
http://www.mobiletoday.co.uk/content/16904.asp?men=0&sub=1
The latest plan is T-Mobile's imitation of O2's Simplicity, with an almost identical proposition called 'Just Sim'. Launching this Wednesday, the plan offers 800 minutes and 1,000 texts for £30 per month, exactly the same as O2's deal.
T-Mobile described its broad strategy as 'a series of stepping stones', with traditional prepay, U-Fix, 'Just Sim', and Flext 35 the various stages in a customer's life, according to a spokesman.
Flext has reshaped T-Mobile's customer base, which had been way below rivals in terms of numbers and dominated by prepay and low-end contracts. The operator launched Flext in March 2006, racking up 630,000 customers in the four months following the deal's launch.
A spokesman said: 'It's been incredibly successful and none of our competitors have been able to replicate it.'
The network was forced to pull back sharply from the market in the second half of 2006, having spent lavishly on commissions acquiring those customers in the first half. It revealed that its earnings sunk 44% in that period as a result of the commissions and handset subsidies. T-Mobile said it had been far more consistent this year.
http://www.mobiletoday.co.uk/content/16904.asp?men=0&sub=1