Jon3G
1st June 2005, 02:24 PM
The Crazy Frog ringtone commercial has attracted around 800 complaints from members of the public, the Advertising Standards Authority has said.
The industry watchdog has launched an investigation into objections to the TV advert.
Around 200 people feared the Jamster commercial was targeting children as potential subscribers for its ringtone service.
Another 600 thought the cartoon character and his accompanying tune were on screen too often - or found it simply "annoying", the ASA said.
The ASA spokeswoman said: "We have had hundreds of complaints about the frequency of the ads. People say they are on too often and they want it to be taken off screen because it is driving them mad."
The watchdog's investigation is focused on whether the commercial is targeting children and, if so, whether it would cause them "financial harm", the spokeswoman added.
The Crazy Frog ringtone leapt straight to number one in the charts on Sunday, beating Coldplay to the top spot.
Meanwhile, even the creator of Crazy Frog, Swedish designer Erik Wernquist, says he is being driven up the wall by the ads.
"I'm sick of hearing and seeing it. It's driving me crazy. I can't undersand why it's been such a success," he said.
http://www.sky.com/skynews/article/0,,30000-13361833,00.html
The industry watchdog has launched an investigation into objections to the TV advert.
Around 200 people feared the Jamster commercial was targeting children as potential subscribers for its ringtone service.
Another 600 thought the cartoon character and his accompanying tune were on screen too often - or found it simply "annoying", the ASA said.
The ASA spokeswoman said: "We have had hundreds of complaints about the frequency of the ads. People say they are on too often and they want it to be taken off screen because it is driving them mad."
The watchdog's investigation is focused on whether the commercial is targeting children and, if so, whether it would cause them "financial harm", the spokeswoman added.
The Crazy Frog ringtone leapt straight to number one in the charts on Sunday, beating Coldplay to the top spot.
Meanwhile, even the creator of Crazy Frog, Swedish designer Erik Wernquist, says he is being driven up the wall by the ads.
"I'm sick of hearing and seeing it. It's driving me crazy. I can't undersand why it's been such a success," he said.
http://www.sky.com/skynews/article/0,,30000-13361833,00.html