[Ben]

http://news.bbc.co.uk/1/hi/technology/8378267.stm

The article is thin on details - any idea what's going on?

[Ben]

Looks like they're selling it on O2, probably on the existing iPhone tariffs, like CPW do: http://www.reghardware.co.uk/2009/11/25/tesco_iphone/

I'd imagine handset displays etc will still be mandatory. Could be interesting.

[3GScottishUser]

It's going to be on Tesco Mobile's own tariffs allegedly (02 is their network provider).

Has the Apple iPhone found it's level next to the baked beans and tins of spam? I recall Levi Strauss went to the European Court to prevent Tesco from selling their jeans as they considered it damaged their brand value. (They won the case).

http://direct.tesco.com/p/inc/specials/iphone/default.asp

What makes this hysterical is that T-Mobile and 3 have been beaten to it by Tesco. Perhaps an indication of just how aggresive Tesco intend to be in the telecoms market.

Could their next move be buying a network? (No prizes for guessing which one might be available at a bargain basement price!)

[kevwright]

Not that hard to beat 3 and T Mobile to it though, when you consider Tesco mobile is a 50/50 venture with O2, who already had the iPhone.

Kev