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View Full Version : Disties await Orange commissions



Jon3G
18th June 2005, 10:54 AM
Jun 17, 2005





Speculation is mounting in Orange’s distribution channels that the operator could raise commissions next month, just six weeks after it first slashed them.

Distributors are hopeful of a raise on commissions from 1 July; Orange made a series of cuts to its commissions and has issued several updates of its price book since mid-May (Mobile, 20 May). Orange declined to comment, and Mobile understands that it is yet to make its decision on next month’s commissions.

The previous quarter saw strong connection figures fuelled by attractive commissions, but Orange recently started cutting commissions on lower value tariffs. This is believed to have fuelled dealers’ cashback deals on high-value tariffs, which drained Orange’s acquisition budget.

‘Orange has tried to take value out of lower value tariffs and put it into higher value tariffs,’ said another senior distributor source.
‘All it did was shift connections onto higher value tariffs – meaning it saw just as much business but was paying more for it.’

Another distributor source remained expectant of improved commissions from Orange next month. ‘Orange is going back to being more aggressive and is looking for increased market share again,’ he claimed.

‘In an ideal workplace they’d like to ensure that cashbacks don’t happen, but at the same time they want to attract more sales so they can hit their targets.’



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