An interesting transmission.
"
The mobile operators are waiting for us to use our phones for more than calling and sending text messages" (paraphrased from the show)."
Yes, quite

And I expect them to have a long wait unless and until they get their tariffs right. Right now they are playing the "Kill the golden goose" game. Soaking anyone who dares to sign up for any of the services that are beyond voice and SMS. Even MMS can be prohibitively expensive for anything but occasional use.
I really think that they are going to need to lead with their tariffs rather than expect their customer base wholesale to pay the high charges while building up the usage of the services and contents. But have they the kahunas to do that? Roll on 2006, show us what you've got