Yep, as ever the main goal of the sensible mobile operators is to secure and maintain customers on £30-35 a month contracts. This price point is now the Holy Grail for mainstream domestic subscribers and it's not a bad slice of revenue when you think that BT only gets £11 for a landline.
If Vodafone give away broadband on £30+ mobile deals (BT Broadband) they will have a very compelling offer that will easily match Orange. They have to recact quickly as Orange are now on a roll with their deals and 02 are gearing up to follow. T-Mobile have had a feast with Flext this year and 3 having stagnated are no longer a real compeditor so Vodafone have to be up there with those at the cutting edge.
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11th September 2006, 08:48 PM
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