News has come in over the last few days that Three has severed its ties with Phones4U: http://www.mobiletoday.co.uk/News/20...t_company.aspx

The retailer will no longer offer Three contracts in its stores.The split is attributed by Phones 4u to Three’s strategy of upgrading customers directly.

A Phones 4u spokeswoman said: ‘Three has a direct strategy with its customers, including Three performing all of its customer upgrades through its own channels.

'Phones 4u’s strategy is to build a strong relationship with its customers throughout their lives. We value long-term relationships with our network operator partners where we can add value to their mobile journeys.

'In light of our diverging strategies, Phones 4u and Three have decided to no longer maintain our relationship. Given the minimal level of connections in the last few years this will not impact either the Phones 4u or Three business.’

Three confirmed the split. A spokesman said: ‘We are not looking to trade with Phones 4u going forward.’
This follows the news that Three has also disbanded its efforts to cater to Businesses: http://www.mobiletoday.co.uk/News/20...ss_market.aspx

Three is no longer taking on new business customers as it looks to intensify its focus on the consumer market.

Mobile understands 14 jobs in Three's business team are under threat, with staff currently engaged in a consultation process with management.

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'Our wholesale operation is developing well and through its growing roster of partners provides a range of options for business users looking to benefit from Three’s award-winning network.'
So are Three changing tack? Are they simply increasing focus on their current strategy? Or are they beating a hasty retreat?