Everything Everywhere has been a disastrous brand name from the beginning, but, to be fair, France Telecom and Deutsch Telecom did need a way of combining in the interim in a way that stopped us calling them -T-Orangé

And so the speculation begins that EE has already decided to pursue the Orange brand, dropping Everything Everywhere and even T-Mobile entirely: http://www.mobiletoday.co.uk/News/20...d_rumours.aspx

This makes absolute sense IMHO. Orange is by far the strongest brand and has international acceptance. T-Mobile is also an international brand, but without the same strength as Orange. Everything Everywhere is a non-starter.

We'll finally be back to four primary mobile brands in the UK.